Friday, November 15, 2019

Huckleberry Finn in High Schools :: essays papers

Huckleberry Finn in High Schools High Schools in the United States should not ban The Adventures of Huckleberry Finn. This book is one of the most important components of American literature in our libraries today, it throws the reader into a time when slavery was lawful and accepted, and gives the reader a new perspective on slavery in general. Until civil rights groups can come up with a better argument than the word â€Å"nigger† creating a â€Å"hostile work environment†(Zwick) it should not be taken off the required reading list of any High School in the country. Every one hundred years dialects change and what is considered â€Å"politically correct†, or socially acceptable, changes. â€Å"David Bradley argues that ‘if we'd eradicated the problem of racism in our society, Huckleberry Finn would be the easiest book in the world to teach’† (Zwick, Jim. â€Å"Should Huckleberry Finn Be Banned?†). If we, as a nation, make it a point to rule out all books that could possibly offend students, then every hundred years or so our library of American Literature will be completely different. Even today, modern day authors use vulgar language, lurid sexual content, and racial slurs to get their point across. If The Adventures of Huckleberry Finn is taken off of required reading lists across the country, then that could create a never-ending cycle of books being taken off of school shelves every time words and ideas become unacceptable. If this is the way that American society is turning then something must be done, and the Superintendents, Deans, and Principals of every High School around the country must take it upon themselves to do it because the students will not. The people who are trying to ban The Adventures of Huckleberry Finn are only trying to block out a part of American history that they would just as soon be forgotten, but every part of American history needs to be dealt with and accepted by everyone at a young age. Trying to shield students from any important part of history is a crime within itself. Hannibal, Missouri is a prime example of this type of crime. Every year they have a citywide celebration of Mark Twain, but they do not celebrate The Adventures of Huckleberry Finn or The Tragedy of Pudd'nhead Wilson nor do they teach it in their schools. Best stated by Shelly Fisher Fishkin, the theater company in Hannibal â€Å"was upholding a long American tradition of making slavery and its legacy and blacks themselves invisible†(Zwick, Jim.

Tuesday, November 12, 2019

Macbeth, Shakespeare: Internal Conflict with Macbeth Essay

With Macbeth, Shakespeare has crafted a character that falls under immense pressures from various sources. These opposing forces create internal conflict with Macbeth as he is torn between right and wrong, ambition and loyalty. Shakespeare has engineered this internal strife as a means to highlight the theme of right versus wrong in this work. As a general and great soldier, Macbeth has a developed sense of duty. Throughout the course of the play, he retains this duty, but to whom he is obligated shifts. Before the witches influence his thinking early in the play, Macbeth is duty-bound as a warrior to his king, Duncan. He fights fearlessly for Duncan and claims many victories in his name. Once the witches plant the seed of ambition in Macbeth, he begins to stray from Duncan. He becomes interested in his actions toward his own benefit, as opposed to the benefit of Duncan and his people. The final swing in Macbeth’s duties places him at the whim of his wife, Lady Macbeth. She wants him to become the powerful King, thus making her his comparably powerful Queen. Macbeth feels duty bound to please his wife, and by this her encouragement is amplified. During this transition of Macbeth’s loyalty, Macbeth’s conscience torments him relentlessly. This reveals that there must be some good deep down in Macbeth’s heart, even after he has committed so many acts of evil. Another crux of Macbeth’s torn directions is his wants for loyalty competing with his ambitious wants. Again, as a soldier, he has an embossed sense of loyalty toward Duncan. But that crown would look awfully great with Macbeth’s new kilt. After much influence from the witches and his wife, Macbeth buckles under the pressure and his ambition conquers his loyalty. With a few fell strikes of a dagger, Macbeth’s conscience is forever warped to taunt him. As should be evident, Macbeth is a character of strikingly immense internal conflict. This stress may even be the root of his hallucinations of men he has wronged. Either way, his conscience drives him mad and his downfall may be partly attributed to it.

Sunday, November 10, 2019

Barriers to Effective Communication

Effective communication is essential to the accomplishment of any organization or company. The easy procedure for attaining the capability to interact properly between one host and another host can result in the real difference of life or death. There are lots of hurdles within communication in case an individual isn't properly trained to abide by certain principles. This document will review a lot of examples of effective communication as well as the hurdles a person may face when trying to properly transmit information to another person. The word communication is depending on a type of a systematic procedure which involves the exchange of information between one person to another or between parties. There are normally a number of arrays between systems of symbols which is intertwined with discipline to produce a particular type of communications. Various parts of communications consist of situation, channel, interference, atmosphere, comments, source, message, and receiver. Communication is exactly what allows people to share particular experiences or knowledge between themselves. Personal communication is noticeable by many types including talking, writing, broadcasting, sign language, as well as gestures. Broken down even more, various types of communication also can be accidental, deliberate, transactive, interactive, inter or intrapersonal and also verbal and nonverbal. The differences between hearing and listening are quite distinct. When an individual is hearing, one simply feels a sound. However, in case an individual is listening, they are simply being mindful or conscious with a wish to hear or reply to others while making sure an understanding of the type of communication. One should be certain that one has a dedication to listening as well as have an open mind to think about ones point of view. Keep up with the capability to listen to what an individual is stating irrespective of whether one agrees or disagrees with the other. Avoid the impulse to spring to results and recognize body gestures. Don't end a talk suddenly, rather be very sensitive, sympathetic, as well as understanding (Sykes, 2005). Sometimes, an individual’s notion of listening can be to jump in the middle of the talk and attempt to give undesirable advice. But, the ord listening doesn't involve an invitation when a problem should be fixed. At times the speaker is just looking for an ear which would listen sympathetically. The capability to efficiently listen can make a difference in the achievement of a relationship or a job. Just listening can sometimes, help in accomplishing degrees of success required in order to go ahead. Formal communications is a much more managed or orga nized method in which pertinent information is shared between persons in an attempt to achieve a secure, synchronized action in the company. The idea behind formal communication bases an individual’s part in a company and distributes their communication in an organized way which goes as per the established chain of command. In a criminal justice organization, formal communication normally moves in a downward manner generally starting at the police commissioner stage and working its way down toward the stage of police officer. Formal communication also works the other way round by having reports or facts from the police officer stage passed on as high as the police commissioner stage, based on its significance. When talking about informal communications in a criminal justice company, we will know that it meets a variety of requirements, more specifically, emotional as well as social requirements. Informal communication isn't really depending on the position that an individual takes up in the company. Informal communication isn't a planned, a managed type of communication, however, it's a lot more like a casual, relaxed type of communication in which word of mouth swiftly passes through a company since there is restriction on the secrecy of the information. Grapevine will be the word most frequently used for informal communication in a criminal justice company. As per Wilhelm, â€Å"Grapevine communication can spread information quickly and can easily cross establish organizational boundaries, the information it carries can be changed through the deletion or exaggeration of crucial details thus causing the information to be inaccurate – even if it’s based on the truth† (2010). A known hurdle to efficient communication is inhibition. Different personalities, family characteristics, or dependencies may influence communication. One more known hurdle to efficient communication is referred to as denial. Believe it or not, denial is kind of a human expression in which we refuse circumstances in which we don't feel any comfort in showing or being sincere about. Alternatives have been known to turn into hurdles in a number of ways toward efficient communication. Incongruence’s happens when a spoken message isn't congruent or equivalent to the language of the body nor the pitch, volume, as well as power of facial expressions. To assess an individual’s efficiency of how to communicate with other people, one should have the capability to exchange ideas with other people, fix problems, as well as know another’s point of view. The simple act of communication isn't easy; one should be capable to communicate verbally, nonverbally, as well as know preverbal components. While referring to the subject matter of a message for example the arrangement or selection of our phrases, we are interacting verbally. Transmitting messages through body gestures is a type of nonverbal communication. While talking about how we say what we say for example the pacing or volume of our sounds, we are communicating in a preverbal context. All three parts should be used successfully so as to accomplish efficient communication. We should be capable to send brief, clear messages and also hear and understand the message another is attempting to convey. So far as communication is concerned, we wish to attempt to send nonverbal, preverbal, as well as verbal messages. The listener can become baffled with our message in case we are irregular. It might also form a lack of confidence in which it might undermine the opportunity to develop a good connection with another. However, when individuals listen efficiently, they may be capable to recognize particular phrases or actions which may lead that individual to knowing the scenario as the other person is attempting to express it. In case a person gives a message which includes contradictory information, the nonverbal information is what the other person might think as believable. We successfully have covered much of the various hurdles of communications and also developed strategies as well as solutions to assist us overcome a variety of different hurdles to efficient communication. Even though the reality may be subjective or a matter of belief when it involves efficient communication, we should see a much deeper knowledge of the issue and assess any potential route in which a contract might be reached.Reference 1. Sykes, J. F. (2005). Communication Skills. The Sykes Group. Retrieved from http://www.thesykesgrp.com/BiteYourLipListenArt01.htm2. Wilhelm, L. (2010). Formal/Informal Communication. Express Yourself to Success. Retrieved from http://www.expressyourselftosuccess.com/formal-informal-communication-channels/ Barriers to Effective Communication This paper will discuss the process of communication and its components. The differences between listening and hearing within communication will be reviewed. Formal and informal channels of communication will be described and the different barriers between effective communications will be assessed. Lastly, strategies that may be implemented to overcome communication barriers will be examined. The process of communication can be described within five steps. The five steps of the communication process include: transmitting an idea, sending the idea, receiving the message, understanding the message and providing feedback to the sender (Wallace & Roberson, 2009). Transmitting an idea involves the development of a thought or thoughts and then a need to divulge the information to another person is conceived. Sending the idea is the way in which the thought is transmitted from one person to the next. This could be done verbally, in writing or by portraying an action to someone else. The intended party must then confirm receipt of the message. If this does not occur then the transmittal of the message could be unsuccessful. Receipt of the message also falls on the responsibility of the sender. The sender should ensure proper transmittal of the message to the intended recipient. Comprehension of the message is the sender’s ability to send a clear and concise message to the receiver. The message needs to be understood by the receiver in order for there to be a proper flow of communication. Feedback can occur in written form or verbally from the receiver. The receiver of the message will provide the sender with an acknowledgement that the intended message was understood or needs further clarification. The process of communication is two-fold and requires responses from both a sender and a receiver in order for it to work properly. Listening and hearing are two different matters when it comes to communication. Hearing is something that happens naturally and we hear things all day. There is no concentration or thought process involved to hear something. Listening requires a thought and concentration. To listen to something is to actually process in our brain what is being heard or read. Listening requires one to hear, but hearing does not require you to listen (Dunn, 2004). Intended communications can be misconstrued when the intended receiver only hears the message instead of listening to the message. Within the criminal justice organization there are formal and informal channels of communication. Formal channels of communication consist of a clear and concise method to ensure messages are transmitted from one person to the next. This type of communication channel typically funnels from the top down, meaning from the boss to the employees. Formal communication in criminal justice includes memorandums, reports, orders and/or regulations. This helps to keep a set standard, organization within a unit and uniformity. There are also disadvantages to a formal channel of communication. The disadvantages consist of this process being time consuming and tedious. Because of the long process, a formal communication process cannot always keep up with things that change often. A formal process can also hinder ideas and thoughts from being transmitted because some people lack the skill or the drive to follow through with such a formal and long process. The informal channel of communication is â€Å"office gossip† or idle office chatter. This allows for information to travel from the employees to the boss in a funnel up theory. This will also allow for employees to discuss information amongst themselves without being in a formal setting or doing formal reports. Informal lines of communication significantly decreases the time it takes to receive an answer rather than doing up a formal report, sending it for signature and waiting for a response back. Questions and answers can be achieved within a matter of minutes via informal channels of communication. Barriers within the communication process exist when one person is concerned with personal or professional status (Wallace & Roberson, 2009). There are four different types of barriers that exist within this process and they are: emotional, physical, semantic and ineffective listening barriers. Emotional barriers are when people use their past or present experiences to form a message or decode a message. Self-esteem is at the root of emotional barriers; those with low self-esteem will not transmit many messages for ear of rejection and those with high self-esteem may try to impress their own ideas onto others. Physical barriers are any physical interruptions when trying to transmit a message. This could be equipment malfunctions, distance, or strict rules and regulations requiring certain steps be followed before transmitting any information. Semantic barriers are those words or phrases that can be interpreted differently depending on the person receiving the message. A phrase can be said to mean one thing and three different people could interpret it to mean three different things. Ineffective listening is the fourth barrier that could exist in the criminal justice system. Ineffective listening is the inability to clearly listen to a message and interpret what was being said or read. This could be due to distraction, boredom, fatigue, stress or a failure to connect with the speaker. Barriers to communication hinder the process because it stops the flow of communication from one person to the next. There are ways to overcome communication barriers within the criminal justice system. One way to overcome the barriers is to provide feedback. Feedback keeps the listener involved and lets the speaker know you are paying attention and that you understand what is being said. One can overcome emotional barriers by trying to distress before coming onto the job. Leaving emotional baggage out of the office and trying to stay focused on work at work can help to overcome the emotional barrier. Using certain tones to convey messages can defeat a semantic barrier. Tones in one’s voice can help to portray different messages in different ways. Facial and nonverbal expressions can also help to overcome semantic barriers in communication. In order to improve listening skills requires practice. In order to effectively listen to a message there has to be a need to know. Listening skills are something that everyone can always improve on and this only comes from practice. Effective communication within the criminal justice system is imperative to everyone involved. By learning the barriers and strategies to reduce the barriers we can improve on both transmitting and receiving messages. Communication is key in every facet of life and the criminal justice system depends on it.

Friday, November 8, 2019

Diversity and Inclusion Essay Example

Diversity and Inclusion Essay Example Diversity and Inclusion Essay Diversity and Inclusion Essay Diversity and Inclusion Name: Course: Institution: Instructor: Date: Introduction Alabama’s population constitutes white Scotch-Irish and English descent and blacks descended from slaves of Africa. According to the 2000 census, the minority cultures included Asian Indians, Koreans, and Chinese, which numbered to 6,900, 4,116, and 6,337 respectively. The essay will discuss each of the cultural groups by first describing the salient features that make each one unique. An analysis of the lifestyles, religion, and traditional functions will be done on each group as well. This analysis will discuss the traditional arts, cuisine and traditional clothing of the Chinese and Koreans. The essay will conclude by displaying the similarities and differences of these two groups. Statement of purpose The essay focuses on the living standards of the minority population within Alabama State. The two minority cultural groups that were selected for this study were the Chinese and Koreans. The rationale for selecting these two groups lies in the fact that they both have a rich traditional background. Their lifestyles, values, and economic activities have been adapted by most of the communities in Asia making them influential groups. The Chinese and Koreans also practice various customs despite the rapid changes caused by globalization that have diluted or assimilated other cultural groups. Section E Koreans culture – clothing The traditional Korean clothing is marked by the traditional hanbok that is a combination of two items. The upper part is called the jeogori, a blouse-like shirt having longer sleeves for men than females (Yoo, 2006). Women adorn skirts called chima while men wear trousers called paji. The regular people wore white, dull clothes as dyed clothes were only reserved for weddings and other ceremonies. The upper class within Korea laid great emphasis on wearing brightly colored clothes and accompanied them with jewelry and footgear as well as headdresses. During winter, the Koreans wear cotton-wadded dresses and fur coats. Although the social status surrounding clothing has waned within the ethnic group, the Koreans still deem certain clothes as superior to others (Kim, 2011). Cuisine Traditionally, rice was the staple food for the Korean community. However, with the changing lifestyles heralded by the tough economic conditions, consumption of rice has gone down significantly. Most urban Koreans eat similar diets to Americans (The Korean Government, 2012). Traditional families however consume highly organic and green foods such as vegetables, soup and fruits. Kimch’I is the national dish for Koreans that consists of a fermented or pickled mixture of many vegetables with the dominant ones being daikon radishes and Chinese cabbages. Meat dishes such as kalbi and pulgogi are also popular in this community. The Koreans also have specific food customs for various ceremonies (Cho?ng, 2009). Traditional arts The Korean community has had a long history of classical literature that was written explicitly in Chinese by the late Chson and Koryo who wrote sijo poems with themes on loyalty. Some of the prominent Korean novelists include Hwang Sun-won and Kim Tong-ri. The Koreans also engage in sculpting of bronze, stone, and rock figures such as the Sakyamuni Buddha in the rotunda of the Sokkuram Grotto that is a national landmark (Chiu Genocchio, 2011). Korean performance arts involve music and dance that evolved from 3,000 years of religious ceremonies. Korean music is dominated by two genres: Chong’ak and minsok’ak that represented soft music and energetic music respectively (Van, 2011). Frequent court dances are jeongjaemu practiced at banquets. Ilmu is practiced at rituals of Korean Confucian (Jung Choi, 2012). Chinese culture – clothing Chinese traditional clothing was generally referred to as hanfu although each social class had their own style of dressing. Rich men and women would wear coats and leather shoes made of bright silks and leather respectively. The middle and lower class Chinese adorned black cotton shoes and synthetic materials. Military officials wore the Mandarin Square over all their other clothes to signify their ranks. Much later during the Qing Dynasty and the Republican Era, the adoption of Western fashion overtook Chinese traditional wear as the dominant clothing regime (Zee, 2002). Cuisine Rice is the staple food for most of the Chinese. Toward the north and northwest of China, the weather only permits the growing of wheat as the staple crop. The rice is served alongside porridge, congee, served with shrimp, vegetables, and pickles. An extra addition would be a vegetable soup. Most of the Chinese families cannot afford meat, as it is slightly expensive. Apart from rice, the Chinese also consume large amounts of freshwater catch such as shrimp, crabs, lobster, and frogs (Wakiya, 2008). Traditional arts The government of China has a strong influence on what the Chinese people express as â€Å"art†. Most of the production of works of art is prohibited by the Communist Party. Although the state pays artists for their works, it also stifles their progress (Villard, 2010). Chinese literature consists of visual poems, for example the Book of Songs and the Lament. More Westernized writers such as Lu Xun, whose best-known work is The Rickshaw Boy (Lau, 2008). The Chinese are also known for their graphic painting that depicts the efforts of achieving a balance between yin and yang. Native Chinese music instruments include sanxuan, dongxiao, dizi, and daluo. Section F Similarities between Korean and Chinese cultures Both the Chinese and Koreans share a common belief in Buddhism and Confucianism. They share the worship of the same gods as well as some of the religious holidays. In terms of their dietary preferences, both the Chinese and Koreans consume large percentages of rice and wheat. Within the performing arts, both the Chinese and Koreans developed painting, opera, and dance as ways of expressing their talents within the society. To a larger extent, China and Korea share the same root of their language. Differences between Korean and Chinese cultures Language forms a major difference between these two communities. The Chinese are also more liberal as compared to the Koreans. The Chinese have different food preferences that are mostly oily as compared to the Korean ones that are mostly vegetables. This is because the Chinese have easily adopted Western attitudes and lifestyles such as Western clothing, music, and technology. China is also different since it has over fifty-six ethnic groups, of which the majority is the Han ethnic group (Chinese Government Official Web Portal, 2012). Korea has also maintained a firm grip on the social classes and stratification as compared to China that has opportunities for upward mobility based on merit. Application in the classroom The information obtained from the study of the Chinese and Korean cultures is valuable in understanding different cultures and their features. Students can decipher different traditions, their origins, and their significance to the Chinese and Koreans. The information on these two cultures can also be studied with an aim of adopting positive traditional practices that are beneficial within those cultures, for example adopting the etiquette mannerisms or the industrious nature of the Koreans by a section of American students would be beneficial to the students. Materials and methods used in the essay In the research, the emphasis was placed on different cultural aspects of both Chinese and Korean populations. The most important sources in the paper were Contemporary art in Asia by Chio that provided information on nearly all the cultural elements in Asia as a continent. The information from the sources was sorted basing on their relevance and importance. The sharp contrasts and similarities were elaborated later in the paper. This report will contribute to the increased knowledge when teaching lessons on Asian foreign communities.

Tuesday, November 5, 2019

How to Write a Resume with No Job Experience

How to Write a Resume with No Job Experience Very often university graduates are afraid to apply for a job, even if they have enough theoretical knowledge in the field. The reason is that they lack work experience and think theyre not good enough for the position. Graduate students are not sure what to write in their resume, because its the first time theyre applying for a job! Therefore, some of them might need help from professional writers, others would just need to read several guides on top resources about resume writing. So what should you include in your resume if you dont have any real work experience? Here are some tips that will help you out! Academic Strengths, Achievements and Skills Write more about your education. Let the potential employer know more about the courses you took and your highest achievements on some of them. And whats more important – describe the skills youve gained at school that will be helpful in your future work. It would be better to tell more about real-life situations, when you actually applied those skills. Attach your GPA, if its high. Add the topic of your thesis – your employer would want to know. Include information about internships, summer jobs and other activities. Include all your internships and part-time jobs. Even if you worked for free, such jobs still count! Describe your main responsibilities and tasks. It would be great if you could write more about new practical knowledge you got when doing these jobs. If you worked as a volunteer – include this information as well. It will show your personal attributes better. Recommendations If you had a part-time job or did an internship, ask your employer to write you a letter of recommendation. It will be great to include some examples, when you showed excellent communication skills or leadership. Also you can ask your professor to give feedback on your studies. Professors recommendations can prove you were a hardworking student, who was eager to learn new things. Such people are great for the job! Be Specific It would be much better to write a different resume for each job opening. You can include only relevant information and needed skills for the specific job.In the title mention the position you are applying to. Your resume shouldnt be too general. You cant possibly apply to 100 jobs with the same resume, it wouldnt be impressive at all. Courses, Online Specializations and Languages Do not forget to mention your foreign language proficiency. It will make your resume look much better. Even if youre not an expert in the language and know only the basics, mention it. Also, if you have any certificates from the courses you took – include the information about them as well. Mention new skills youve got and how useful they are for the position. Write about online courses and specializations (for example Coursera) you took. Since youre writing a resume for a specific job, include only those courses which will be great for it. Personal Traits Dont include this section in your resume or make it as short as you can. No one will spend some time on reading the essay, where you describe your character. You can use a cover letter to tell more about yourself. In your cover letter you can describe the qualities you think are the most important for the employer. Are you an honest and reliable person? Or maybe you can communicate with people very well? Or youre great at time-management and can do a lot of tasks at the same time? Be specific. Layout Make sure it is not too long. HR specialists dont spend a lot of time on a resume. They see hundreds of them all the time. One page would be great. Describe only the relevant information, that will be interesting for the employer. Dont write too many general paragraphs just to compensate the lack of work experience. You need to keep everything short, so the HR could see only key info. Dont send your resume in rare formats. It would be better to use .doc or .pdf. Now you know how to write a good resume without any work experience! We would also recommend you to read our blog post on basic resume rules and step-by-step guide on writing a resume one need to follow to create a great resume. If you are a graduate student without any experience, you still can impress your potential employer. Be creative and let them see how awesome you are!

Sunday, November 3, 2019

How to use social media to raise awareness and reduce the rate of car Research Proposal

How to use social media to raise awareness and reduce the rate of car accidents - Research Proposal Example In addition, new hypotheses may be generated using numerical data collected during a research. However, it is the qualitative analysis of data rather than numerical computation that actually gives meaning to any given research. This research proposal attempts to study research methodologies (qualitative and quantitative), their characteristics, importance, suitability of application and circumstances under which one method is more suitable than the other. Further, it investigates the importance of using mixed methods of research. It is divided into three sections. The first section tackles into detail qualitative research, quantitative research and mixed research methods. The second section studies into detail the process of undertaking a quantitative research study, taking into detail the steps involved. The third section attempts to apply the processes and concepts of quantitative research methods to conduct a research on How to use social media to raise awareness and reduce the rate of car accidents. This type of research is n normally used when a researcher aims at gaining a deeper understanding of a specific event rather than a superficial understanding/ knowledge of a large sample in a population. The main goal of qualitative research is to provide a concise outlook into the order, structure and the exact relationships between the research parameters. Rather than introduce manipulative variables that impose the researcher’s operational definitions on the research parameters, it allows the true meaning of the research emerge on its own from the research. This means it is more flexible and adaptable to most situations since data collection tools, methods and concepts are easily adjusted to meet the needs of the research at any stage. In order to bring the best results out of every research situation, qualitative

Friday, November 1, 2019

Public Relations Essay Example | Topics and Well Written Essays - 500 words - 3

Public Relations - Essay Example The essay "Public Relations" deals with how a product’s perception can influence its sale and growth. Regardless of the quality, product perception (Alan Louis Hospital and the Pedophile book) can determine whether the product is deemed valuable or invaluable by the general public. Therefore, there is need to brand a product successfully in order to attract new customers and ensure the loyalty of existing customers. According to Barnett, the Alan Louis Hospital case study provides an ideal opportunity for comprehensive analysis. The hospital, though not well known, has a variety of strengths, which include its high ranking position in patient care when compared to the other more established hospitals in the region, its better customer care service due to its lesser size, allowing for better patient care and treatment, highly qualified personnel, up to date medical facilities and equipment, good patient relations and good brand image. However, the hospital is plagued by a few weaknesses, such as its poor market penetration and brand recognition. Despite its quality services and positive patient reviews, the hospital is not well known, which has led to lower patient entry levels. The hospital’s major competition is the other mainstream hospitals in the region, which has better brand recognition. It is quite easy to remedy these situations if the hospital can be able to utilize its opportuni ties, which include social media, advertisements, regional health care expos, billboards and broadcast media.